Amid ‘Cure for Wellness’ Fake-News Scandal, Fox Runs Another Kind of Fictional Promo

While one of 20th Century Fox’s marketing stunts for “A Cure for Wellness” — involving fake news stories planted across the web — blew up in its face, the studio also spread fiction of a more traditional sort across Facebook to promote the movie. The studio worked with fan-fiction site Wattpad to enlist writers to craft... Read more »

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Century Fox [+]    Wellness [+]    Facebook [+]    Wattpad [+]   

More #news: