America’s Political Pollsters Could Be Missing the X Factor in the 2018 Elections

Four months after last November’s statewide elections in Virginia, Echelon Insights, a voter polling, data and analytics firm working with Republicans, finally knew how badly the 2018 electoral landscape was going to be for their party.

By March, the state of Virginia had updated its statewide voter file with who had voted in the fall election that saw Democrat Ralph Northam win the governor’s race by 9 points and the Republicans lose 15 seats in GOP-gerrymandered House of Delegates....

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