Amazon’s takeover of Whole Foods is a fascinating experiment in class identity

Whole Foods and Amazon have never exactly appealed to the same crowd.

Whole Foods has built its reputation on being the fanciest grocery store in all the land, featuring morel mushrooms, emu eggs, and birch water. Amazon, meanwhile, has maintained a remarkably class-free identity—perhaps because of the sheer variety of items it sells. When you see an Amazon box on your neighbor’s doorstep, its contents could include anything: a case of Kraft macaroni and cheese or an assortment of Korean...

What feeling does this article give you?
Joy
Disgust
Fear
Anger
Sadness

#hashtags to follow:

Whole Foods and Amazon [+]    Whole Foods [+]    Amazon [+]    Kraft [+]   

More #news: