Amazon’s clothing try-on service opens up to all Prime subscribers today

Amazon’s clothing try-on service, Prime Wardrobe, is opening up to all Prime subscribers today. Prime Wardrobe had a soft launch last June as an invite-only beta and has been rolling out to more consumers over the past year.

Prime Wardrobe resembles personalized online shopping services like Stitch Fix, Tog + Porter, and Trunk Club. These services employ in-house stylists who pull together personalized outfits after consumers take a quiz to help identify their sizes and style. With...

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