Amazon Will Shut Down Diapers.com And Wag.com Parent Quidsi

Seven years ago, Amazon acquired Quidsi, what was then a five-year-old competitor that ran the sites Diapers.com and Soap.com. Since then, the company has been running independently and expanded its offerings. Now Amazon is shuttering Quidsi’s brands, saying that it’s been unable to make a profit in the last seven years.

Amazon acquired Quidsi in 2011, after a price war that the newer startup couldn’t afford to win. Under Amazon, Quidsi created new stores meant to be helpful to...

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