Amazon Trademark Filing Puts Target On Blue Apron, Meal Delivery

Shares of Blue Apron (APRN) tanked to a record low Monday as reports surfaced that Amazon (AMZN) filed a trademark application suggesting it will enter the meal-preparation kit market.

XAutoplay: On | OffBlue Apron provides recipes and premeasured ingredients that are boxed and delivered to customers for a home meal, with a monthly wine-delivery option. But Amazon indicated plans to enter the market in a trademark application with the U.S. Patent & Trademark Office, dated July 6 and first...

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