Amazon Prime Day: What to expect when it finally launches in Australia

Amazon Prime Day has become a popular mid-year sale in overseas markets since it launched a few years ago, but the giant online marketplace is yet to announce an official start date for its annual sale Down Under.

For those who aren’t already aware, Prime Day is Amazon’s mid-year take on Black Friday – a 24-hour bonanza of deals on thousands on products that's available to Amazon account-holders who've signed up for the online retailer's special Prime membership. 

In markets where

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