Amazon Prime Day Hopes To Set New Records With Shopping Extravaganza

Amazon (AMZN) on Tuesday said it will start its fourth annual "Amazon Prime Day" on July 16 — an online event that the company says last year was the busiest shopping day in its history.

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From 3 p.m. ET July 16 until 3 a.m. ET July 18, the company is expected to rake in a slew of lucrative Amazon Prime memberships as it offers bargains on its already discounted prices. Amazon extended the length of time for the event to 36 hours, up from 30 last year.

In 2017, revenue from Amazon Prime...

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