Allure, Covergirl Launch Incubator Series To Find YouTube’s Next Great Beauty Influencer

Two top beauty brands have teamed up with one another to launch a competition series. Conde Nast-owned publication Allure and cosmetics purveyor Covergirl have teamed up for the Allure Incubator, which pits five aspiring influencers against one another across a series of challenges.

In gathering a crop of beautiful contestants, Allure and Covergirl seem to have taken cues from other popular shows. The competitors are a diverse bunch who each bring their own styles to the table and...


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