Alicia Vikander’s ‘Tomb Raider’ Fights to Top of Social Media Charts

Alicia Vikander’s “Tomb Raider” easily topped social media buzz last week with 54,000 new conversations in the wake of the movie’s first trailer, according to media-measurement firm comScore and its PreAct service. Warner Bros. released a teaser and poster on Sept. 18, followed by the action-packed trailer the next day, and a featurette on Sept.... Read more »

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