Alexander: LPGA tries to build a new tradition in L.A.

LOS ANGELES — For those who may not have noticed, there’s an LPGA Tour event taking place this week with the Hollywood sign as a distinctive backdrop.

It might be worth checking out.

It is easy for a sports event, especially a new one, to get lost in the maelstrom that is Southern California. We do have two of just about everything, after all, and there is only so much attention to be paid, only so much bandwidth and air time and newspaper space to apportion.

As for the week the Hugel-


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