Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million

Alexis Ohanian, the co-founder of Initialized Capital and an investor in Adquick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year.

For several years, the Reddit founder had turned to outdoor advertising as a tool to troll politicians and advocate for various positions (and celebrate his famous wife). The last political billboard, in 2012, was to protest the Stop Online Piracy Act.

It was also the impetus for...

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