After stopping ads on Snapchat and YouTube, Captain Morgan focuses on Facebook and Spotify

Two of the early winners in Diageo’s crackdown on murky online media are Facebook and Spotify.

Both platforms are at the heart of Diageo rum Captain Morgan’s latest campaign focused on 18- to 24-year-old drinkers. Having partnered with U.K. grime artist Lady Leshurr to bring credibility to its responsible drinking message, Captain Morgan expects to reach 4.3 million people in the U.K. and Ireland with the #LiveLikeACaptain promotion over the next quarter. None of those people, however,...

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