A+E is getting people to pay for Civil War docs and Lifetime melodramas

A+E Networks is building a subscription streaming business by going niche and partnering with big video distributors.

Last February, A+E launched History Vault, a $5-per-month, ad-free subscription video service offering more than 400 historical documentaries on topics ranging from Thomas Jefferson to the guns of the Civil War. The launch came nearly six months after the debut of A+E’s first subscription streaming product, Lifetime Movie Club, which offers a rotating selection of 40...

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