Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.”

So it was at the recent Beet Retreat Miami 2017 when representatives of Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners gathered on stage with moderator Joanna O’

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