Advanced OTT Targeting, Inventory Aggregation Drive Magna’s Roku Partnership

Having made major advertising commitments to YouTube before last year’s Upfront television negotiating season, IPG’s Magna Global has a new partnership with Roku that gives its clients advanced audience targeting capabilities and “one-stop shopping” for premium inventory.

In an interview with Beet.TV, Amanda Medeiros Kigel, Magna’s VP of Partner Innovation, says the exclusive arrangement provides advanced targeting “that we really don’t have access to with other partners” in...

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