Adobe introduces AI assistant to help Analytics users find deeper insights

Adobe Analytics is a sophisticated product, so much so that users might focus on a set of known metrics at the cost of missing key insights. Adobe introduced an AI-fueled virtual assistant called Intelligent Alerts today to help users find deeper insights they might have otherwise missed.

John Bates, director of product management for Adobe Analytics says that in the past, the company has used artificial intelligence and machine learning under the hood of Analytics to help their users...

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