Adidas Shifting Focus From Wearable Tech

The wearable market is a tough one to track and Adidas is one of the many companies that have come to that realization. Adidas is shutting down its digital sports organization and it’s also shaking up what remains of its digital efforts. Adidas will basically not be developing wearable hardware but it’s going to create digital experiences nonetheless.

“To further drive our digital transformation and win the consumer in this dynamic business environment, we’ve redefined our strategic...

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