Adidas’ Jon Wexler On What’s Wrong With the Influencer Market + His Go-To Kicks

Jon Wexler is an expert on all things celebrity and influencer — and he’s watched the game change dramatically over the past few years. Adidas’ longtime VP of global entertainment and influencer marketing was a guest on the live Souler Stories podcast this week in New York, and spent some time with FN before the conversation. Here, Wexler sounds off on celebrity strategies that are working, how the influencer market has become saturated and the kicks he travels with. How has the...

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