Addressable TV Framework Can Add Value To Network Inventory: Charter’s Kline

Ben Tatta recalls the early days of addressable television experiments at Cablevision as “really just 100,000 households in Brooklyn” New York. Now there’s more than 35 million homes nationwide capable of receiving addressable ads, but David Kline, who gave Tatta his start at Cablevision, says it’s not enough.

“National advertisers don’t want 40 million. It’s a good start, but I think we’ve got some catch-up to play,” Kline says in this one-on-one discussion with Tatta at...

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