Adam Sandler’s ‘Pixels’ Fizzle Underscores Sony Pictures’ Identity Crisis

With this weekend’s box-office fizzle of Adam Sandler’s video game comedy “Pixels,” the only tentpole release for Sony Pictures Entertainment this summer, the studio’s losing streak continues.

It remains last in market share among the major studios. Worse, it has an identity crisis. Until it answers the question of “Who is Sony Pictures?” it will remain “the studio that got hacked.”

Most of the other major studios have distinct identities....

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