Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains

MIAMI — As the name of an organization, it may evoke memories of 1950s cop TV series – but, whilst the Advertiser Protection Bureau (APB) fights misdemeanors, it isn’t a crime-busting agency and its members don’t carry badges.

Launched at the 4A’s Accelerate conference, APB is a new body through which ad agency groups will notify each other when they see ads delivered in “unsafe” media environments. That will trigger APB to flag the environment for an investigation by...

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