Ad fraud detection ‘does nothing’: A Digiday+ Slack town hall with ad fraud expert Augustine Fou

Augustine Fou, ad fraud researcher and consultant, joined Digiday+ members for a Slack town hall on April 26 to talk about the state of online ad fraud. The full conversation is available exclusively to Digiday+ members, but lightly edited excerpts appear below. Click here to join Digiday+.

Here are Fou’s views on:

Buying ads through exchanges and intermediaries “Marketers should get as close to the inventory sources as possible. … As long as marketers continue to look to buy...

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