Abercrombie’s Trying to Ditch Its Preppy Image. That May Not Fix Its Problems.

This post originally appeared on Business Insider.

Being nice isn't always a good thing. As teen customers continue to flee the brand, Abercrombie has taken several steps to change its image and tone down its sexy advertisements. The company has been criticized in the past for its promiscuous ads and excluding customers who weren't toned and preppy. Former CEO Mike Jeffries gained widespread attention when he said he only wanted the "cool kids" to shop at Abercrombie. Since then, the...

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