A year after going app-only, fashion e-tailer Myntra will relaunch desktop site

The India-based company wants to cater to consumers who still need a desktop site

Fashion e-tailer Myntra, which was acquired by India e-commerce portal Flipkart for US$340 million in 2014, has announced that it will relaunch its desktop site this June.

The move comes almost a year after the Indian-based startup decided to shift to an app-only model, spurred by the boom in smartphone usage – almost 95 per cent of Myntra’s traffic and over 70 per cent of sales came via mobile...

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