A ‘Resurgent’ comScore Plans Currency, Planning Solutions: CEO Wiener

With the race for cross-screen audience measurement becoming more of a marathon than a sprint, under new CEO Bryan Wiener comScore has both feet in the game. Those would be its digital and television penetration and the granularity of its consumer behavior data.

“The genesis behind the comScore-Rentrak merger was brilliant,” Wiener says in this interview with Beet.TV. “What we haven’t done well is integrate those two platforms and provide rapid product innovation to the market, and...

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