A messaging app with data-free texts is targeting Whatsapp in South Africa

As South Africa’s top social media platform, Whatsapp has taken on Mxit, Blackberry Messenger (BBM) and more recently, WeChat. In all three instances, Whatsapp established itself as the most affordable and convenient messaging service in a country whose internet penetration is 54%.

But a new messaging app with its promise of data-free messaging presents a unique challenge to Whatsapp’s dominance. Of the 18 million South African active social media users, almost half them spend most of...

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