‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte

MIAMI – These are busy times at Disney|ABC following the consolidation of sales groups and it couldn’t come at a better time. Advertisers “want fewer, they want bigger, they want better,” says Marco Forte.

With this year’s reorganization, Forte is SVP, Disney|ABC Sales & Marketing. In this interview with Beet.TV at last week’s Beet Retreat 2017, Forte talks about advanced audience targeting, being able to reach viewers in “every life stage” and upcoming live televised events.

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