A Look Inside UNDEFEATED’s New Hong Kong Flagship

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Tomorrow, July 21, UNDEFEATED is opening its first chapter in Greater China, located in Hong Kong’s Causeway Bay.

Backed by a retail concept designed to be a “modern lifestyle experience,” the flagship references a basketball court, incorporating a spacious locker room with wood construction against cement and marble flooring. UNDEFEATED logos are plastered all throughout the location, via black signage and white neon...

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