A Look at the Positive Beginnings Behind Belief NYC

Belief NYC was founded when three friends realized that the Astoria area in Queens didn't have one decent skate shop. And as if serendipitous, a new skate park was opening in the area, so the entire plan came naturally. The retail store and brand has always followed a mantra of positivity in its pursuits, a mentality which seeps through in the brand's buoyant designs. With an aim to "enroll our community into a positive and productive lifestyle," Belief has created a functional label...

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