A Look at "The BASE" Berlin from adidas

It is no secret that adidas is looking beyond the pitch for its long-term strategy in football. Activation events such as FANATIC has brought together not just those within the footballing realm but it encompassed a multitude of other entities in the fashion and media sphere. We already highlighted how the German sportswear giants had set its sites to the streets in our editorial feature and now we give you first-hand experience of its direction in this video. "The BASE" was set up in...

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