A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers

Facebook, always known to be a giant, is appearing increasingly friendly as of late.

To publishers (and advertisers), that is.

Whether the discussion is about social media, media in general, new avenues for publishing content, or anything else vaguely media-related – Facebook is likely to come up at some point. With a fifth of the world’s population logged on as active users, this is inevitable. These truths represent both great challenges and great opportunities for publishers and...

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