‘A diverse portfolio of revenue is important’: Publishers shore up their consumer revenue strategies

As Facebook and Google continue to suck up digital ad dollars, publishers are paying more attention to diversifying their revenue portfolios, particularly with an eye toward direct consumer revenue.

New York Media and The Daily Beast are exploring consumer revenue programs, top executives at those companies said, speaking at the Digiday Publishing Summit in Vail, Colorado. New York Media, which owns New York magazine as well as sites such as Vulture and Grub Street, is evaluating a paywall...

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