A designer is documenting the unique typefaces found only on India’s streets

As she was walking down a street in Panjim in 2017, a shop sign caught the eye of Pooja Saxena, a typeface and graphic designer. The wooden sign, written in cursive Sans Serif font, was advertising Bentex watches and straps. It was the elaborately designed “B” with its multiple curves and an eye in the middle that intrigued her. It was the perfect addition to her online project, titled India Street Lettering, where she documents street lettering and signage from across India.



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