A Computer Is Deciding What Movies You’re Going to Watch Next

Hollywood allocates considerable brainpower and capital toward crafting the perfect formula for a blockbuster. And now a growing number of tech startups are taking that idea literally.

Take Vault, an Israel-based artificial-intelligence startup that's one of the newest entrants using analytics and algorithms to predict ticket sales.

Vault CEO and co-founder David Stiff says his company's 4CAST platform can analyze the box office potential of a film based only on the "core story DNA" gleaned...

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