A Better Scorecard for Your Company’s Sustainability Efforts

HBR STAFF

What does Ben & Jerry’s have to do with the Paris climate conference? No, the company isn’t providing free ice cream to attendees (at least not that we know of). The connection is actually much deeper and more meaningful. Ben & Jerry’s represents a crucial thread of progress that has global implications for business in a world responding to the increasing effects of climate change. To understand this, however, we need to go back a few years.

When Ben Cohen and Jerry...

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