A Beer and a Smoke

The following article is from the bookUncle John's Bathroom Reader Tunes Into TV.

What kept TV alive through its birth and early decades of life? Beer and cigarette commercials.

Belly up to the Bar

In 1946 a 10-inch, black-and-white RCA television set cost $400. Today, that’s about $4500, enough to buy a few very large flat screen TVs and Blu-Ray players. Most post-World War II Americans wanted to own a TV, but few could afford it. Besides, there weren’t many TV shows to watch in...

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