9 Things You Should Know About Don Julio Tequila

Everybody loves a good game changer — think Lady Gaga, doughnut hamburger buns, or raccoons as pets.

But every time you scan a back bar for your favorite bottle, or take your time savoring a great Margarita, you could be overlooking one of the major game changers in tequila: Don Julio.

At a time when tequila production meant quantity over quality, Don Julio dared to challenge the status quo: The company coddled its agave, bottled short when everyone else went tall, and even stripped its...

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