8 Things You Need to Understand About the New Philanthropic Mindset of the Millennial Generation

“Nice try, kid, but you still ain’t gettin’ no candy.”

Trick-or-treating with a UNICEF box was like being a Thalidomide baby at the local pinball arcade … on “Kids Play Free” night. That thing was Halloween kryptonite, a cardboard candy-repellent that practically screamed, “STOP! Do NOT give this boy any candy. Stick a penny in me instead.”

Worse, we had no idea what UNICEF was or what they did with the money we raised. My fourth-grade teacher, Miss Morgan,...

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