73% Say They’ve Made Purchases as a Result of Viewing Marketing Content, Survey Says

Content marketing remains important for small businesses, a Clutch survey says. But that’s only when the content is useful and valuable.

2018 Content Marketing Statistics

According to the survey, 73% of respondents say they’ve made purchases as a result of viewing marketing content. Another 70% say they consider content marketing useful and valuable, which pushes them to further research the company and perhaps make a purchase.

For small business owners with a digital presence, the

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