7 Essential Ingredients For Fueling A Product Launch

New products and services are the key to prosperity for businesses. In fact, those introduced in the last five years account for more than 30% of U.S. companies' sales.

That's from Robert Cooper, author of "Winning at New Products: Creating Value Through Innovation." Cooper, a distinguished academic and fellow of the Product Development and Management Association since 1999, says there is also flip side.

"It's estimated that almost half the resources that U.S. firms spend on product...

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