60% Of North Americans Are Wearing The Wrong Shoe Size, And Nike Fit Is Trying To Fix That

Whether you want to accept it or not, size does matter. Wearing the proper shoe size is proven to optimize performance, but for the casual wearers and city commuters, rocking the incorrect digits can lead to long-term problems and some jacked up feet. According to Nike, 60% of people at any given time are walking around in the wrong shoe size, and half a million people complain about buying the wrong shoe size ever year – and that’s just in North America. There are a number of reasons...

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