6 Plucky Ways to Build Brand Awareness

When your lips “hurt real bad,” like Napoleon Dynamite’s, you ask for ChapStick, right?

Can you imagine how that scene would have turned out had Napoleon asked Kip to bring him some lip balm? Not funny.

If your mom is talking to you, and you’re ignoring her, her admonition to clean your ears out with cotton swabs doesn’t pack quite the punch that telling you to use a Q-Tip would.

Those brand names are synonymous with the product, even though many different generic brands exist,...

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