By Aaron Agius
Providing excellent customer service is fundamental to business success. Fifty-five percent of consumers say they’d spend more money with a company that guarantees them good customer service. And it’s also predicted that by 2020, the customer experience will be more important to consumers than price or product.
However, not all companies get their customer service right, with U.S. companies losing more than $75 billion annually due to poor customer service.
Even with the...