4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. They can then use these offline activities to optimize their ad campaigns and ad spend.

As a Facebook marketing partner, Marketo was excited to be a part of their...

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