4 Tips for Getting Cold Emails Delivered and Read

Email marketing is still one of the most powerful drivers of business. A June 2016 survey from the Direct Marketing Association uncovered that email boasts a median ROI of 122%; well above the revenue power contained in social media, direct mailing, and other marketing efforts.

What many brands fail to realize is that cold emailing tactics also hold tremendous potential for lead generation, and ultimately sales.

One of the biggest differentiators from email and marketing ploys like content...

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