4 Reasons Why Product Placement Can Be Good for Indie Film

The monstrous box office intake of "Jurassic World" was truly remarkable, a record opening weekend grossing over half a billion dollars worldwide. But even before the film was released, it had earned money via corporate sponsorship. The film boasted a large number of product placements from powerful worldwide brands including Mercedes Benz, Samsung, Hilton Hotels, Coca-Cola and Starbucks. In fact, at times, "Jurassic World" felt more like an advertisement than a movie, with The Hollywood...

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