4 Influencer Marketing Tools You Need to Manage Campaigns

Influencers in just about every industry are shaking up the digital world with their access to big and highly engaged audiences. More than ever, brands, marketers, and PR pros are talking to their customers through these super-influencers. The reason for this is simple: customers don’t trust brands and marketers when it comes to making purchase decisions.

According to BlogHer, 47 percent of U.S. readers consult trusted peers or influencers to find new ideas, trends, and ultimately, to...

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