$3-million Opening Bid For One-Of-A-Kind Rolex Daytona To Be Auctioned By Phillips In May

A unique Rolex Daytona, known as the Unicorn, is the highlight of Daytona Ultimatum, an all-Daytona auction set for May 12 by Phillips in Association with Bacs & Russo with an opening bid of $3-million. The watch was likely a special order, since vintage Daytonas were not made in white gold.

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