3 ways to tap your buyer’s subconscious brain

The primal brain is powerful. Even the most technical whizzes among us are guided by it

By Greg McBeth on February 13, 2018. Originally published on Startups.co– the world’s largest startup platform, helping over one million startup companies. More from Startups.

TL;DR: When you’re selling tech products to nontechnical buyers, make sure you’re speaking their language.

We all like to think we’re rational animals. The truth, though, is that we buy based on emotion and...

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